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Research papers

The power of your own diaspora

Ojos en el Mundo is the first market research online community, created by ProColombia, that encourages integration among Colombians living abroad, in order to gather crucial information for Colombian exporters such as consumer preferences, business...

Catalogue: Latin America 2020 - Insights Festival
Authors: Pedro Fernández, Laura Catalina Gómez
Company: ProColombia
October 19, 2020
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Citation

Fernández and Gómez (2020a, October 19). The power of your own diaspora. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-power-of-your-own-diaspora


Videos

Country branding

A country impacted by armed conflict for more than 50 years needs a constant fuel on its international brand campaign to surpass the negative perception of those who have not visited the country and build strong reasons to vanish misconceptions.

Catalogue: Congress 2018
Authors: Laura Catalina Gómez, Pedro Fernández
September 23, 2018
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Citation

Gómez and Fernández (2018a, September 23). Country branding. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/country-branding


Videos

Country branding (Spanish)

After the recent signing of a peace agreement a new country which requires a revised and hands-on country campaign that can attract more international visitors.How to find meaningful insights within a public where Colombia is well-known for drugs and...

Catalogue: Latin America 2018: Market Intelligence Festival for Latin America
Authors: Pedro Fernández, Laura Catalina Gómez
May 14, 2018
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Citation

Fernández and Gómez (2018a, May 14). Country branding (Spanish). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/country-branding-spanish-


Research papers

The challenge of getting insights for a country brand

ProColombia, the Colombian International Promotion Organisation and the manager of the country's brand, faces the challenge of creating a meaningful and deep campaign with powerful calls to action that invite target audience to discover the "New...

Catalogue: Latin America 2018: Market Intelligence Festival for Latin America
Authors: Pedro Fernández, Laura Catalina Gómez
March 14, 2018
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Citation

Fernández and Gómez (2018a, March 14). The challenge of getting insights for a country brand. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-challenge-of-getting-insights-for-a-country-brand